“If “The Reason Is You” was not super convincing, we would not be here today.”

Vanilla Ninja released the third single this summer, “The Reason Is You” from their upcoming album “Encore”.
We are so pleased that “The Reason Is You” is reaching the listeners today, on Estonia’s Independence Restoration Day, because the video to this song is our first one for the international market that was shot in Estonia. – said the band member, Piret Järvis-Milder.
Throughout our career, we have filmed in Iceland, South Africa, Mallorca and many times in Germany, but not yet in Estonia. So we were really glad to finally create a visual for our music at home, as we had dreamed about it for so long.
The video for “The Reason Is You” was shot in Kultuurikatel’s boiler room and although it was directed by Oliver Sommer from Germany, the film crew consisted mostly of Estonians. The video’s cinematographer was Mart Vares, the styling was taken care of by Karolin Kuusik, make-up was done by Kaia Triisa and Mammu, and you can see Borka behind the drums.

The reason is you

The Reason is You Vanilla Ninja

The girls just cannot slow down – their new single, “The Reason Is You”, is going to be released already on Friday, August 20th! This is the song the fans have already heard in the snippets revealed in the band’s official comeback announcement. After awakening the listeners’ excitement, the time has come to present the track’s full glory. Vanilla Ninja are reaching back to their roots – Lenna’s mesmerizing voice combined with a catchy melody, fabulous guitar solo and interesting lyrics (with a twist) should satisfy even the pickiest of fans. What is more, the track got chosen as a theme song for a soon-to-be-released TV series!
The accompanying music video is going to have its premiere also on Friday, at 8 p.m. It will be the first video fully recorded in Tallinn since “Nagu Rockstaar” was released in 2002. 

“No Regrets” making-of

We are happy to announce that a week from now, on July 30th, a special treat for Vanilla Ninja fans is going to be released! The exclusive footage from behind the scenes of the “No Regrets” video shoot is going to be published on Bros Music’s official YouTube channel. The girls wish that with this material they can bring their fans closer not only to the beautiful scenery of yellow rapeseed fields and mysterious Schönow Castle but also the atmosphere on the set. Hopefully, the making-of will shed some new light on the creative process behind the video directed by Oliver Sommer and the song itself. Something definitely worth waiting for!

Ringvaade

On July 15th, Vanilla Ninja visited ETV’s show “Ringvaade” to talk about their reunion and promote the newest, already second comeback single, “No Regrets”. Lenna, Piret and Katrin joined the host in the studio, while Triinu connected with them via a video call from Switzerland.
The girls’ showed a sneak-peek of the new music video for “No Regrets” and gave an interesting interview.
Among the points made during the conversation were:
– When asked whether they had come back to stay, Katrin answered that they were planning to stick around for at least 5 years (or hopefully even more, according to Piret)
– It turns out that Piret was the one that took it upon herself to invite Triinu back into Vanilla Ninja for the reunion. The first arrangements were made during a phone call.
– The girls had been considering the comeback for a long time and finally, in 2019, they decided the time was right. Had they not made up their minds then, the plan would have remained only a loose idea.
– How is the current Vanilla Ninja different from the band from 13 years ago? In Katrin’s opinion, the biggest difference is their music – there are some great, more peaceful tracks in their current repertoire that stand in contrast to the energetic rock songs she was originally expecting.

Piret for Eesti Päevaleht

2 weeks ago, Estonian newspaper Eesti Päevaleht published a long interview with Piret Järvis-Milder. The conversation touched many interesting subjects, including Vanilla Ninja’s comeback.

Who came up with the idea that Vanilla Ninja should reunite again?
It may have been the end of 2018, when our former producer, David Brandes, called Lenna and asked whether we might have been interested in making a new album. Then, in January 2019, together with Lenna we flew to Germany, discussed the matter, sang in the first demos and decided to go on with it!

Did you also consider the option of Maarja’s return to the band?
Not really, because Maarja lives in America now and it would have been too difficult to form the band over such a long distance.

How much power has gone into Vanilla Ninja’s comeback?
The pace is now slower for a while, but there are some busy times behind us. We have been preparing and recording the new material since 2019, and now, there are 14 new songs ready. They are going to be released on our comeback album “Encore” on October 8th. This year we have already met twice for video shoots – once in Estonia and once in Berlin. At the end of June our first single in 13 years, “Gotta Get It Right”, was finally released. A lot of work has been done, and now we have reached the phase where we have to let the world know we are back. Since I have a child under the age of one at home, I have been doing a lot of preparations late in the evening and at night, when the baby is asleep and I have the first few hours in a day to be on my own. So some lyrics were born at night, and sometimes I had to practice playing an instrument at night and so on.

“No Regrets” – full of surprises

“No Regrets” is already the second single from the band’s comeback album “Encore”, which is set to premiere on October 8th. The record’s opening track, “Gotta Get It Right”, reached the audience in June. While “Gotta Get It Right” was stylistically similar to the band’s previous creations, “No Regrets” shows Vanilla Ninja, who has been cultivating pop-rock so far, in a completely new and surprising light.

If someone had told us, in our early years, that one day we’d be doing folk, we would have taken it as a joke. – laughs Vanilla Ninja’s main vocalist, Lenna Kuurmaa. But here we are now. Personally, I warmed up my violin playing skills for the new song. I had not held a violin in years!